You likely didn’t hear much about search engine optimization (SEO) during dental school, but that doesn’t make it any less important in running a dental practice. In short, search engine optimization, or SEO, is the process of optimizing your website so that you rank higher in Google search results. And when it comes to marketing your practice, you can’t afford to ignore SEO.
The Importance of Dental SEO
Without an effective SEO strategy, you could miss out on patients looking for your services. SEO can help your website rank higher on searches, which helps more patients find your practice.
You need SEO because it brings more patients to your website, establishes credibility with those patients, and creates a better user experience on your site. Each of these things will not only help you schedule patients but also will help you schedule the right patients.
How to Develop an SEO Strategy
SEO is incredibly important when running a dental practice. SEO helps practices like yours get ahead of the competition, reach patients who don’t trust advertising, and give you big returns. If you rely exclusively on PPC ads for website traffic, you could miss out on more than half your audience. Your SEO strategy should include:
- Optimizing your practice website
- Boosting website performance
- Completing Your Google Business Profile
- Asking happy patients to leave practice reviews
- Creating social media accounts for your practice
- Obtaining quality backlinks
You may not feel like you have the bandwidth to create an SEO strategy. After all, you are busy focusing on procedures, patients, and staff. That is where we can help. We can help your practice develop an SEO strategy to bring your ideal patient to your site. And our clients see an average 300% return on their investment.
But don’t just take our word for it. Dr. Anargyros Antonakos says, “Working in the trenches doesn’t allow us doctors enough time to spend on all valuable website appearances, analytics, and best practices to drive traffic to the site. It’s comforting to know that the staff at ProSites have our back and maximize our ROI (return on investment).”
Powerful SEO Solutions Made Easy for Your Practice
And we are always looking for ways to provide more value and improved results for our customers. Which is why we are so excited to announce our brand-new Search Engine Optimization Product Suite. This new product suite incorporates review and reputation management, adds flexibility, and supports both regional and multi-location options.
Our new SEO suite offers 5 packages to meet every practice’s needs. Every package includes:
- Review and reputation management
- SEO optimization that reflects customer specific needs
- Google Business Profile, Yelp, and Facebook optimization
- SSL certification
- Call tracking
- Link strategies that improve your practice’s SEO results.
Learn more about what’s include each package and talk to a trusted advisor to see what package works best for your practice here.